01. International specialist with market leading brands
We manufacture specialist products that improve health, performance and profitability of livestock and can be used in all-weather, all-season and in all-conditions
Our research-backed products deliver supplements that farmers can trust with a proven, minimum 2:1 return on investment
02. Strategically positioned in key markets
We have a strategic presence in key global markets with a continued focus on entering new high growth markets
We deliver industry specialist capabilities, across all our markets and at a local level
03. Low-risk, cash generative business
Underpinned by our focus on branded, patented products and a distributor-led sales model that enables scalability and broad market reach
04. Operational excellence
Dedicated approach to cost improvement and margin management supports our ability to execute operational excellence across our business
05. Long-term, trusted relationships
Our long standing and trusted relationships with farmers and distributors are built on our market leading products, strong customer service and continued investment in our offering
06. Growing demand for sustainable agriculture
Our research-based products can help to meet the world’s demand for meat and dairy protein in a more efficient way which is less damaging to the planet
Our leading, patented products support farmer economics and animal wellbeing by improving the health and productivity of livestock
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Our business model
We manufacture and sell a specialist range of value-add animal food nutritional supplements for cattle, sheep, horses and goats in the form of blocks, boluses and bagged minerals.
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